Supplier Check: SmartEnergy in New Jersey
There is no number on this page. We hold SmartEnergy to five written rules, and each row shows where we looked and when. The rules are in how we check.
- PassLicensed to sell to homes here
SmartEnergy Holdings, LLC holds electric licence ESL-0175 and is listed for residential customers in four utility areas.
Source: BPU active licence list. List dated Sept. 15, 2026, read Nov. 1, 2026
- PassBBB record
A+ and BBB accredited since Sept. 16, 2020 on the SmartEnergy Holdings, LLC profile. BBB lists 101 complaints in the last 3 years. This is the company's headquarters profile, in New York. BBB also has a listing for SmartEnergy in Bethlehem, Pennsylvania.
Source: BBB profile, SmartEnergy Holdings, LLC. Read Nov. 1, 2026
- WatchContract terms
The fixed plan carries an early cancel fee of $10 for each month left, so a 12-month plan can cost up to $120 to leave. When the fixed term ends, the plan continues month to month at a variable price. You have 7 days after your utility's confirmation notice to rescind.
Source: SmartEnergy New Jersey terms of service, version NJTOS250401. Read Nov. 1, 2026
- Not publishedPrice against the price to compare
New Jersey has no state offer list, and SmartEnergy shows prices only after you enter an address. We do not show a price. Use the free tool below with your own contract.
Source: NJ Power Switch. Read Nov. 1, 2026
- PassState record, last 5 years
We found no New Jersey action after Nov. 2021. We searched BPU orders and Attorney General releases for SmartEnergy by name. Other states are history only: Ohio fined it $122,000 on Aug. 23, 2023.
Source: BPU complaint data. Searched Nov. 1, 2026
It passes the licence, BBB and state record checks. Its contract rates Watch because the cancel fee can pass $100 and the price turns variable. Its price stays unlisted because the state keeps no offer chart.
The state's data is too thin and too different from Pennsylvania's to support a rating, so the page lists what could be checked and what could not. The rules are in how we check Ohio and New Jersey suppliers.
Should I leave SmartEnergy or stay?
Already on a SmartEnergy fixed plan? Your contract summary shows the price and the end date. Enter the price and the months left. The tool weighs the fee to leave against what staying costs over your utility's price to compare.
- 1Pick your utility.
Its name is on your bill.
- 2Type your SmartEnergy price.
Cents per kWh, tax included.
- 3Count the months left.
Count to the last day of the fixed price.
- 4Enter your monthly kWh.
Take the kWh figure from your bill.
The $10 a month comes from SmartEnergy's New Jersey terms. Yours may differ, and a move can waive it. Only the supply price is counted, so treat the answer as a guide.
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What did the BPU count about SmartEnergy?
Every quarter the BPU publishes how many calls and filings each outside supplier drew. It lists the company as Smart Energy. Here are the counts for the latest four reports, read Nov. 1, 2026. Each figure is a raw statewide count. Larger sellers tend to log more, and the BPU gives no customer totals to adjust for that.
| Quarter | All complaints | Residential | Main type |
|---|---|---|---|
| Q3 2025 | 12 | 12 | Marketing 10, billing 2 |
| Q4 2025 | 12 | 12 | Marketing 11, billing 1 |
| Q1 2026 | 31 | 31 | Marketing 27, billing 4 |
| Q2 2026 | 27 | 26 | Marketing 23, billing 2 |
| Total, four quarters | 82 | 81 |
Each count is a customer calling the BPU, not a ruling on the company. For comparison, the same reports counted 18 for Constellation and 16 for Direct Energy, but company sizes differ and the BPU does not publish customer counts. Marketing was 71 of the 82 SmartEnergy complaints. The BPU does not say what the marketing complaints were about.
What do customers say about SmartEnergy?
BBB is a private nonprofit, and it relays complaints without ruling on them. On Nov. 1, 2026 its SmartEnergy Holdings, LLC profile showed an A+ rating, accreditation since Sept. 16, 2020 and 101 complaints over 3 years. The profile covers every state SmartEnergy sells in, not only New Jersey. We use the headquarters profile, in New York. BBB also has a listing for SmartEnergy in Bethlehem, Pennsylvania. We did not read the split of complaint types on either page.
What did SmartEnergy's contract say?
The version we read is NJTOS250401. It covers homes and small businesses.
| Term | What it says |
|---|---|
| Early cancel fee | $10 for each month left in a fixed-rate term. No fee for a move with 48 hours' notice, or between the renewal notice and the end of the term. |
| When the fixed term ends | You get a renewal notice at least 30 days before. Unless you pick another product or leave within 10 days, the plan continues. SmartEnergy's New Jersey page says it continues month to month at a variable rate. |
| Right to rescind | 7 calendar days from your utility's confirmation notice. |
| Changes to price or terms | You get written notice and 30 days to end the contract without further obligation. |
| Disputes | Binding arbitration or small claims court, on your own, with no class actions. |
What is the price to beat?
SmartEnergy's offer is only good if it beats the default. Your utility's own default supply price is the yardstick. The prices below are in cents per kWh.
| Utility | Price to compare | In effect since |
|---|---|---|
| PSE&G | 19.79¢ | October 1, 2026 |
| JCP&L | 17.05¢ | October 1, 2026 |
| Atlantic City Electric | 18.16¢ | October 1, 2026 |
Rockland Electric sets a separate price by county, in its own guide. To see how the PSE&G and JCP&L prices change, open their pages.
Another option, not the cheapest. To see other sellers against that price, compare plans at your address.
Compare plans at my ZIPPartner toolWe get paid if you sign up. You don’t pay more, and it never changes our scores.
What should I ask SmartEnergy before I sign?
- Does the price hold for the full term, and how many months is that?
- What is the early cancel fee at my term, at $10 a month left?
- What price do I move to when the fixed term ends?
- Is the licence number on my contract ESL-0175?
- Never give your account number to someone who phoned you first.
- Take nothing signed on your porch; a call to the seller tomorrow costs you nothing.
Unsure about any seller? The BPU takes calls at 1-800-624-0241, and our supplier guide walks through checking a name.
Read your SmartEnergy contract summary for the price, the months left and the fee, then run the leave-or-stay test before you decide.
Compare plans at my ZIPA partner runs the plan finder. If you sign up, it may pay us a fee, and that never moves a rating or a score.
Questions, answered
Is SmartEnergy legit in New Jersey?
SmartEnergy Holdings, LLC holds BPU licence ESL-0175 and is listed for homes on the BPU's active list. Its BBB rating is A+. That does not rate its service, and the BPU counted 82 complaints about it in four quarters. The BPU's line, 1-800-624-0241, can confirm any seller.
Is SmartEnergy my utility?
No. Your utility still delivers your power, fixes outages and sends the bill. SmartEnergy supplies the electricity on it.
Does SmartEnergy charge a cancellation fee in New Jersey?
Its terms, version NJTOS250401, set an early cancel fee of $10 for each month left in a fixed term. There is no fee for a move, with 48 hours' notice, or between the renewal notice and the end of the term. Check your own contract summary.
What happens when my SmartEnergy fixed term ends?
SmartEnergy sends a renewal notice at least 30 days ahead. If you do nothing, the plan continues. Its New Jersey page says it continues month to month at a variable rate. Set a reminder to shop before the date.
How do I cancel SmartEnergy in New Jersey?
Within 7 calendar days of your utility's confirmation notice you may rescind. After that, the early cancel fee may apply, at $10 for each month left. Compare that with your utility's price to compare before you leave.
How many complaints has the BPU counted about SmartEnergy?
82 in the latest four quarterly reports we read on Nov. 1, 2026. 81 were from residential customers and 71 were about marketing. With no customer totals from the BPU, the figure says nothing about a rate.
Has SmartEnergy been fined?
We found no New Jersey action since Nov. 2021. Ohio's commission ordered a $122,000 forfeiture on Aug. 23, 2023, case 23-601-EL-UNC, over misleading information to customers. That is another state, so it is history only on this page.
Is SmartEnergy cheaper than my utility?
Your own paperwork decides it. Set its price with your utility's price to compare, over the whole term, and read what happens when the term ends.
What are SmartEnergy's rates in New Jersey?
It posts no public price list. New Jersey has no state offer chart, and SmartEnergy shows prices only after you enter an address. Hold any quote against your utility's price to compare, in the table above.
What do SmartEnergy NJ reviews say?
BBB shows an A+ and accreditation since Sept. 16, 2020, with 101 complaints in three years on the company's profile. The BPU counted 82 in four quarters, and 71 were about marketing. Those are reports, not rulings.
Where is the rating?
New Jersey's public data cannot support the Pennsylvania formula, so we mark five checks one by one. Read the rules.
Which company has the cheapest electricity in NJ?
It changes by address and by month, and the state keeps no chart of offers. Start from your utility's default price, gather written quotes and compare them in our cheapest electricity in NJ guide.
What do you want to do next?
Sources and updates
Sources (7)
- New Jersey Board of Public Utilities, Third Party Supplier active licence list, Sept. 15, 2026: SmartEnergy's licence number, name and status.
- New Jersey Board of Public Utilities, Quarterly supplier complaint reports: The complaint counts for Q3 2025 to Q2 2026.
- New Jersey Board of Public Utilities, NJ Power Switch, electric suppliers: The residential listing for SmartEnergy.
- SmartEnergy, New Jersey terms of service, NJTOS250401: The cancel fee, rescind period, renewal and dispute terms.
- SmartEnergy, Electricity plans in New Jersey: The utility areas served and the month-to-month variable rate after the term.
- Better Business Bureau, SmartEnergy Holdings, LLC profile: Rating, accreditation and 3-year complaint count, read Nov. 1, 2026.
- Public Utilities Commission of Ohio, Retail energy supplier SmartEnergy fined for misleading and deceptive behavior: The Ohio forfeiture, Aug. 23, 2023, as other-state history.
Changelog · last updated November 1, 2026 · 1 update
- November 1, 2026: Guide published.
How to cite this page: The Day Company, "SmartEnergy in New Jersey: licence, record, cancel fee and what the state counted", updated November 1, 2026, https://theday.company/nj/smartenergy-nj.
The Day Company is not affiliated with SmartEnergy, the New Jersey Board of Public Utilities, the Better Business Bureau, the Public Utilities Commission of Ohio, any New Jersey utility or any other electric supplier. Everything here was read from public records on the date shown, and records change. This page checks SmartEnergy against five public rules and does not give it a score. The leave-or-stay test gives an estimate, not a quote, an offer or a promise of savings. Each name belongs to its owner. Our plan finder is Power HQ, operated by Blitz Ventures Inc. (doing business as EnergyBot), which holds New Jersey Board of Public Utilities licence EA-0519.