PRIVACY POLICY
theday.company — Last Updated: June 12, 2026
SUMMARY: The Day Company LLC is an independent solar marketing and lead generation company. When you submit your information through this Website, we may share, license, or sell it to one or more independent solar sales, installation, and financing companies (“Fulfillment Partners”) who may contact you about your inquiry, and we use it for our own marketing, including text messages and automated calls with your consent. You can opt out of communications at any time (Section 8) and exercise the privacy rights described in Section 10.
The Day Company LLC, a Washington limited liability company (“Company,” “we,” “us,” or “our”), respects your privacy and is committed to protecting it through compliance with this Privacy Policy (the “Policy”). This Policy describes the information we collect through theday.company (the “Website”) and our related advertising, forms, and communications, how we use and share it, and the choices available to you. Capitalized terms not defined here have the meanings given in our Terms of Service.
1. SCOPE AND ACCEPTANCE
This Policy applies to information collected through the Website, our advertisements, our forms, and our email, SMS, and telephone communications. It does not apply to information collected by Fulfillment Partners or other third parties through their own websites, forms, or communications. The Service is intended for users located in the United States. By accessing or using the Website, interacting with our advertisements, or submitting your information through our forms, you agree to this Policy. If you do not agree, do not use the Website.
2. INFORMATION WE COLLECT
2.1 Information You Provide. When you fill out forms, request an assessment, or correspond with us, we collect information such as your first and last name, property and mailing address, email address, telephone number, utility usage data and bills (for example, ComEd or Ameren bills), self-reported homeownership status, estimated credit range, property type, roof shading estimates, photographs of your property, and the contents of your communications with us.
2.2 Technical and Behavioral Data. We automatically collect information about your device and your interactions with the Website, including IP address, browser type, operating system, referring URLs, pages viewed, time on page, and interaction data such as clicks, scrolls, mouse movements, and form interactions. Portions of this data may be collected through session replay and analytics technologies as described in Section 9.
2.3 Sensitive Data Excluded. We do not intentionally collect, and we ask that you do not submit, Social Security numbers, bank account or routing numbers, government identification numbers, or biometric data through the Website’s forms.
3. HOW WE COLLECT INFORMATION
We collect information: (a) directly from you, when you submit forms, request an assessment, respond to our communications, or send us documents such as utility bills; (b) automatically, through cookies, web beacons, advertising pixels (including the Meta Pixel), and analytics and session replay tools (including PostHog), as described in Section 9; and (c) from third-party sources, including advertising platforms, marketing partners, data providers, list providers, and public records, which we may combine with information you provide.
4. HOW WE USE YOUR INFORMATION
We use the information we collect to: estimate your property’s potential eligibility for solar programs, incentives, and utility offsets; prepare preliminary system design and offset estimates; route your inquiry to Company personnel and to one or more Fulfillment Partners; contact you by telephone, SMS/text message, email, and direct mail regarding your inquiry and related solar offers, consistent with the consent described in Section 6, including after your initial inquiry; operate, secure, and improve the Website and our Service; measure, optimize, and retarget our advertising, including by building advertising audiences as described in Section 9; maintain records of consent and communications for compliance purposes; and comply with law and enforce our agreements.
5. HOW WE SHARE OR SELL YOUR INFORMATION
5.1 Fulfillment Partners. We may share, license, or sell your information — including your name, contact information, property address, utility data, photographs, and survey responses — to one or more Fulfillment Partners: independent solar sales, installation, and financing companies that may contact you by telephone, text message, or email about your inquiry, consistent with the consent described in Section 6 and in our Terms of Service. More than one Fulfillment Partner may receive your information over time, including after your initial inquiry. Fulfillment Partners are independent businesses, and their use of your information after transfer is governed by their own privacy practices and by applicable law.
5.2 Service Providers. We share information with vendors that perform services on our behalf, such as CRM and automation platforms, communications providers, hosting providers, analytics providers, and consent-verification services, under instructions to use it only to provide services to us.
5.3 Advertising Platforms. We share certain information — such as hashed email addresses, hashed phone numbers, and Website interaction data collected through pixels — with advertising platforms (including Meta) to deliver, measure, and optimize our advertising and to build and refine advertising audiences.
5.4 Legal and Compliance. We may disclose information to comply with any court order, law, or legal process, including responding to government or regulatory requests, and to enforce our agreements or protect the rights, property, or safety of the Company, our users, or others.
5.5 Business Transfers. We may disclose or transfer information to a buyer or other successor in connection with a merger, divestiture, restructuring, financing, or sale or transfer of some or all of the Company’s assets, including its lead and customer data assets.
5.6 Aggregated and De-Identified Data. We may use and disclose aggregated or de-identified information, which does not identify you, without restriction.
6. CONSENT TO COMMUNICATIONS (TCPA / TELEMARKETING)
As detailed in Section 5 of our Terms of Service, submitting your telephone number and email address through the Website constitutes your electronic signature and your prior express written consent to be contacted by The Day Company LLC and its Fulfillment Partners and marketing partners at the number and email you provided, including through automatic telephone dialing systems, artificial, prerecorded, or AI-generated voice messages, and SMS/text messages. This consent applies even if your number appears on a federal, state, or internal Do-Not-Call registry, and is not a condition of any purchase. You may revoke consent at any time as described in Section 8.
7. TEXT MESSAGE OPT-IN DATA
Text messaging originator opt-in data and consent — meaning your opt-in to receive text messages from The Day Company LLC and the associated consent records for our messaging program — will not be shared with or sold to third parties or affiliates for their own marketing or promotional purposes. This restriction applies to your SMS opt-in status and our messaging-program consent records. It does not prevent the sharing of your contact information with Fulfillment Partners as described in Section 5, and any Fulfillment Partner that sends its own text messages is responsible for obtaining any opt-in required by law and applicable carrier rules.
8. YOUR COMMUNICATION CHOICES
Text messages: reply STOP to any message to opt out, or reply HELP for help. Emails: click the unsubscribe link in any email. Phone calls: ask the representative to place you on our internal Do-Not-Call list, or email us at [email protected]. You may also revoke your consent to be contacted by any other reasonable means, and we will honor revocations within the time required by applicable law. Opting out of marketing does not prevent us from sending non-marketing messages permitted by law, such as responses to your direct inquiries.
9. COOKIES, PIXELS, SESSION ANALYTICS, AND TRACKING CHOICES
We and our providers use cookies, web beacons, advertising pixels (including the Meta Pixel), and analytics and session replay tools (including PostHog) that record how you interact with the Website — including pages viewed, clicks, scrolls, mouse movements, and form interactions — to operate the Website, measure and improve performance, detect fraud, and deliver and measure advertising, including retargeting you with relevant offers across the internet. You can limit tracking through your browser’s cookie controls, your device’s advertising settings, and the ad preference tools offered by platforms such as Meta. Our Website does not currently respond to browser Do Not Track signals.
10. YOUR STATE PRIVACY RIGHTS
Depending on your state of residence, you may have rights under applicable state privacy laws, which may include the right to access, correct, or delete personal information we hold about you, and the right to opt out of the sale of personal information or its use for targeted advertising. To exercise any right available to you, email [email protected] with the subject line “Privacy Request” or write to us at the mailing address in Section 16, and include your name, telephone number, email address, and the nature of your request. We will verify your identity using the information associated with your record, respond within the time required by applicable law, and will not discriminate against you for exercising your rights. Authorized agents may submit requests with proof of authorization.
11. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including servicing and re-marketing your inquiry, operating our business, and complying with our legal obligations. We retain records of consent and communications for as long as necessary to demonstrate compliance with telemarketing, messaging, and consumer protection laws. We may retain de-identified or aggregated data indefinitely.
12. DATA SECURITY
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from accidental loss and unauthorized access, use, alteration, and disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee the security of information transmitted to the Website. Any transmission of personal information is at your own risk.
13. CHILDREN UNDER 18
The Website is not intended for children under 18 years of age, and no one under 18 may submit information to or on the Website. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will delete it.
14. THIRD-PARTY WEBSITES AND LINKS
The Website may contain links to third-party websites, including energy suppliers and other service providers. If you click a third-party link, you will leave the Website, and any information you provide on the third-party site is collected by and governed by that third party’s own privacy policy and terms — not this Policy. We are not responsible for the privacy practices or content of third-party websites. This Section addresses outbound links only; the sharing of information you submit on our own forms is described in Section 5.
15. CHANGES TO THIS POLICY
We may update this Policy from time to time. We will post any changes on this page and update the “Last Updated” date above. If we make material changes to how we treat your personal information, we will provide notice through a notice on the Website home page. Your continued use of the Website after changes are posted constitutes acceptance of the revised Policy.
16. CONTACT US
To ask questions about this Policy or our privacy practices, or to submit a privacy request: The Day Company LLC — Email: [email protected] — Mailing Address: 12829 E Alder Creek Rd, Coeur D Alene, Idaho 83814.