Privacy Policy

1.Who we are and what this policy covers

The Day Company LLC is a Washington limited liability company. We operate theday.company, an independent Illinois solar and battery information resource and lead-generation service built for homeowners in ComEd and Ameren Illinois service territories. We have operated since March 2023.

We aren't a solar installer. We don't sell, design, install, or finance solar or battery systems. We publish sourced rate and program information, run free eligibility checks, and send each homeowner request to one partner, which pays us. Our business model is described in plain English on our About page.

This policy describes the personal information we collect through the Website, our ads, our forms and surveys, and our emails, texts, and calls; how we use, share, and sell it; and the choices you have. It applies to everyone who uses the Website, wherever they live. It doesn't cover what a partner does with personal information after we send it. That is governed by the partner's own privacy practices and the law.

2.Key terms and how to read this policy

2.1 Key terms

"The Day Company," "we," "us," and "our"

The Day Company LLC.

"You"

Anyone who uses the Website or communicates with us.

"Website"

theday.company and all of its pages, forms, surveys, and tools.

"Terms"

Our Terms of Service at theday.company/tos.

"Personal information"

Information that identifies, relates to, or could reasonably be linked with you or your household. It doesn't include de-identified or aggregated information, or publicly available information as the law defines it.

"Request"

The information you submit through one of our homeowner eligibility checks or surveys, including your contact details and answers.

"Partner"

The one company that receives a request, as described in Section 5. A partner is an installation partner, a request buyer, or a matching company.

"Installation partner"

A solar installation company that receives a request after you agree to an appointment we arrange.

"Request buyer"

A company, such as an installer, dealer, or solar sales company, that buys a request on an exclusive basis.

"Matching company"

A company that connects homeowners with service providers and has agreed in writing to pass each request it receives from us to one participating provider and no one else.

"Sell," "sale," "share," and "targeted advertising"

These have the meanings given by the state privacy law that applies to you. In plain terms, a "sale" includes sending a request to a request buyer or a matching company that pays us, and "sharing" or "targeted advertising" includes using personal information to show you ads based on your activity across other websites and apps.

"Service provider"

A company that processes personal information on our behalf under a written contract that limits how it may use that information.

2.2 How to read this policy

• The summary and the headings are for convenience only. They don't limit or change the numbered sections, which control.
• "Including," "such as," and "for example" mean "including without limitation." Examples illustrate; they don't limit.
• "May" describes something we're permitted to do, not a promise that we will do it.
• The singular includes the plural, and the plural includes the singular.
• For residents of a state covered in Section 15, that state's notice controls if it conflicts with the rest of this policy.
• If this policy and our Terms conflict about how we collect, use, share, or sell personal information, this policy controls on that subject.
• This policy is written in English. Any translation is for convenience, and the English version controls.
• If any part of this policy is held invalid, unenforceable, or inapplicable to you, that part is limited or removed only to the extent necessary, and the rest of this policy stays in full effect.
• If we don't enforce any part of this policy, that isn't a waiver of it.

3.What we collect

3.1 Information you give us

When you complete an eligibility check or survey, sign up for alerts, apply to partner with us, leave a review, or contact us, we collect what you provide. Depending on the form, that can include your name; property and mailing address; email address; phone number; homeownership status; utility and electric-bill information, such as your monthly bill range or a copy of a bill you choose to share; roof, shade, and home details, such as roof and electrical-panel age; plans for an electric vehicle, pool, or hot tub; a self-reported credit range if you choose to share one (we never pull your credit report or run a credit inquiry); who else is on the property title; photos you choose to send; and your messages to us. For reviews, we collect your rating, comments, first name, last initial, and city. Business applicants also give us their company, role, licensing status, and service area. If you give us information about another person, such as a co-owner, you confirm that you're authorized to share it.

3.2 Information collected automatically

When you use the Website, we and our advertising and analytics partners automatically collect information about your device and how you use the Website. That includes your IP address and the approximate location it indicates; browser, device, and operating system; the page that referred you; pages viewed and time on each page; links clicked, scrolls, mouse movements, and taps; and cookie, pixel, and advertising identifiers. Our session recording tools may capture your clicks, selections, and entries on any page, including our surveys (Section 10). We also log searches made in our site search.

Our surveys save answers as you go, so answers from the steps you complete can reach our team even if you never submit. Partial answers are used only by our team and are never sent to a partner.

3.3 Information from other sources

We may receive information about you from public records, such as county property records that confirm ownership; from consent-verification, phone-validation, address-validation, and fraud-prevention services (Section 11); from the partner that received your request, such as whether an appointment took place or a project moved forward; and from advertising platforms, such as which ad you clicked.

3.4 Information we don't ask for

We don't ask for Social Security numbers, bank or card numbers, government ID numbers, or health information. Please don't send them. We don't create voiceprints or any other biometric identifiers (Section 12).

4.How we use personal information

We use personal information to:

• review your request, estimate whether your home may be a fit, and prepare for appointments you agree to;
• contact you about your request (Section 8) and send updates and alerts you sign up for;
• send your request to one partner, as described in Section 5;
• verify requests and identities, detect and prevent fraud, spam, and abuse, and keep records of consent and opt-outs so your choices are honored;
• operate, secure, analyze, and improve the Website, including our guides, tools, and site search;
• deliver, measure, and improve our advertising, including retargeting (Section 10);
• train and supervise our team and check quality, including by reviewing messages, call recordings, and session recordings;
• evaluate business applicants and manage our partner relationships;
• create de-identified or aggregated information;
• comply with the law and legal process, enforce our agreements, and protect the rights, property, and safety of others; and
• carry out any other purpose we describe when we collect the information, or that you consent to.

Some of our service providers use automated or AI technology to help us run our business, such as our inbound phone assistant. We don't use personal information to make decisions that have legal or similarly significant effects on you, and we don't sell or license it for training AI models.

5.The one-partner rule: who receives your request

5.1 How it works

5.2 What the partner receives

Your name, contact information, property address, utility, the answers in your request, the date of your request, and a record showing when and how you submitted it, so the partner can confirm the request is genuine. Partners don't receive partial survey answers. Bill photos go only to the installation partner for an appointment you agree to.

5.3 What partners may and may not do

A partner may use your request only to respond to it. Before we send a request to any partner, the partner must agree in writing to that limit and not to resell, share, or license the request. What a partner does after that is governed by its own privacy policy and the law.

5.4 Your consent covers us, not the partner

5.5 Before a partner is chosen

To find a partner that serves your area, we may share details that don't identify you, such as your ZIP code, utility, and home characteristics, with prospective partners. We don't include your name, phone number, email address, or street address until a partner is chosen.

5.6 Which partner received your request?

We don't list partners publicly. To learn which partner received your request, email [email protected] with the subject line "Which partner?" We keep a record of every request we send and who received it.

5.7 Some laws call this a "sale." You can opt out.

Because request buyers and matching companies pay us, sending your request to one of them is a sale under several state laws. You can opt out at any time (Section 14), and if you do, we won't sell your request. We may still send your request to an installation partner for an appointment you ask us to arrange, because that is a disclosure you direct to get a service you requested. Opting out stops future sales but can't pull back a request a partner already has. We'll forward your deletion request to that partner.

5.8 Our commitments

We won't:

• send a request to more than one partner;
• sell or license personal information to data brokers or list resellers;
• sell partial survey answers or bill photos;
• sell personal information we collected before October 1, 2026, unless you agree on a form that shows this policy (Section 20); or
• sell personal information of Rhode Island residents (Section 15).

6.Other sharing

6.1 Service providers

We share personal information with service providers that work for us, including CRM and automation platforms, phone and text providers, email providers, hosting, analytics and session recording tools, payment processors for business customers, and consent-verification, phone-validation, and fraud-prevention services. They may use it only to provide services to us.

6.2 Advertising and analytics partners

We share personal information with advertising and analytics partners, such as Meta and Google, to deliver, measure, and improve our ads, including retargeting on other websites and apps. This includes Website activity collected through pixels and tags, hashed email addresses and phone numbers, and whether a request led to an appointment or a project. This is "sharing" or "targeted advertising" under some state laws, and some laws may treat it as a sale. You can opt out (Sections 10 and 14).

6.3 Legal and safety

We may disclose personal information to comply with the law, a court order, or a government or regulatory request; to enforce our agreements; and to protect the rights, property, or safety of The Day Company, our users, or others.

6.4 Business transfers

If we're involved in a merger, acquisition, financing, restructuring, or sale of assets, personal information may transfer to the successor. The successor must honor this policy for information collected under it, or get your consent to any material change.

6.5 With your consent or at your direction

We may share personal information with others when you ask us to or agree to it.

6.6 De-identified and aggregated information

We may use and share information that's de-identified or aggregated so it can't reasonably identify you. We keep it that way, publicly commit not to try to re-identify it, and require anyone we share it with to make the same commitment.

7.At a glance: notice at collection

This table summarizes the personal information we collected in the last 12 months, where it came from, why we use it, who receives it, whether it's sold or shared, and how long we keep it. It is our notice at collection under California and other state laws.

Swipe the table sideways to see all seven columns →

Sensitive information. We don't ask for sensitive personal information as state privacy laws define it, and we don't use personal information to infer characteristics about you. Minors. We don't knowingly sell or share personal information of anyone under 18.

8.Calls, texts, and email

8.1 Your consent

Our surveys end with an unchecked consent box. When you check it and submit, you sign electronically and agree that The Day Company may call and text you about solar and batteries for your home at the number you entered, including texts sent with automated technology, even if your number is on a do-not-call list. Message frequency varies, and message and data rates may apply. Your consent isn't a condition of buying anything, and you can revoke it at any time (Section 13).

8.2 How we contact you

8.3 Email

We email you about your request and any appointment you agree to. If you sign up for rate alerts, we send about four to six alert emails a year, when ComEd or Ameren prices or key programs change. Every marketing email has an unsubscribe link, and we never sell or share our alert list.

9.Text message opt-in data

Your opt-in to receive text messages from The Day Company, and our records of that opt-in, will not be shared with or sold to any third party or affiliate for its marketing or promotional purposes. The phone number you submit goes, with the rest of your request, to the one partner described in Section 5. That partner can't use your text opt-in to us, and it must get any permission the law or carrier rules require before texting you. We may show a partner when and how you submitted your request only so it can confirm the request is genuine, never for its marketing.

10.Cookies, pixels, session recording, and Global Privacy Control

We and our advertising and analytics partners, including Meta, Google, and PostHog, use cookies, pixels, tags, scripts, and similar technologies on the Website. They collect information about your device and your activity, including pages viewed, clicks, scrolls, and form interactions. We use them to run and secure the Website, analyze how it's used, prevent fraud, and deliver and measure our ads, including retargeting on other websites and apps.

Session recording. Our analytics tools may record your session on any page of the Website, including our surveys, capturing what you click, select, and type. We use these recordings to understand how visitors use our pages, fix problems, prevent fraud, and verify requests. By using the Website, you consent to this collection and recording.

Global Privacy Control. We honor Global Privacy Control (GPC) signals from every visitor, wherever they live. We treat a GPC signal as a request to opt out of sales, sharing, and targeted advertising for that browser: we block the Meta Pixel, set Google's tags to deny advertising use, and don't send advertising events for requests submitted from that browser. If we can connect the signal to your request, we apply the opt-out to your record too.

Other choices. You can also limit tracking with your browser's cookie settings, your device's advertising settings, and the ad-preference tools that Meta and Google offer, and you can opt out of sales and sharing on our Do Not Sell or Share My Personal Information page. The Website doesn't respond to "Do Not Track" browser signals; we honor Global Privacy Control instead.

11.Lead verification and fraud prevention

We may use consent-verification and lead-verification services, such as Jornaya or TrustedForm, on our surveys. These services record how a form is filled out, including clicks, entries, and the disclosures shown, so we can prove that a request was genuine and consented to and can detect fraud. We may share the resulting certificate with the partner that receives your request, only so it can verify the request. These services work for us as service providers.

12.Call recording and our phone assistant

If you call us, you may reach our automated phone assistant. It tells you it's automated, and you can ask for a person at any time. Calls with us may be recorded and transcribed for quality, compliance, and training. When a call is recorded, you'll hear a notice first, and staying on the line after the notice means you consent to the recording.

We use the assistant only for calls you place to us. We don't use it, or any automated voice, to call you (Section 8.2). We don't create voiceprints, identify anyone by voice, or use speaker-identification features.

13.Opting out of calls, texts, and email

Texts: reply STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to any message, or reply HELP for help. Email: use the unsubscribe link in any email. Calls: tell us on any call, or email [email protected]. Any other reasonable way of telling us also works. We honor opt-outs right away where we can, and never later than 10 business days after we receive them. If your request already went to a partner, we'll pass your opt-out along to that partner.

After you text STOP, we may send one text confirming it. If you agreed to more than one kind of message, that text may ask which ones you want to stop; if you don't answer, we stop them all. Opting out of marketing doesn't stop messages the law allows, such as a direct reply to a question you asked.

14.Your privacy rights, wherever you live

These rights apply to everyone in the United States who uses the Website, whether or not the law of your state requires them. You can ask us to:

• confirm whether we have personal information about you, and give you a copy in a portable format;
• tell you the categories of personal information we collected, sold, or shared, and the categories of companies that received it;
• correct personal information that's inaccurate;
• delete your personal information, except what the law lets or requires us to keep, such as the record we need to keep honoring your opt-out;
• stop selling your personal information; and
• stop sharing or using your personal information for targeted advertising.

How to ask. Email [email protected] with the subject line "Privacy Request," write to us at the address in Section 22, use our Do Not Sell or Share My Personal Information page, or, for opt-outs, turn on Global Privacy Control (Section 10). Opt-out requests don't require identity verification. For other requests, we confirm your identity by matching details in your record and may ask for more if needed.

Timing. We respond within 45 days. If we need more time, up to another 45 days, we'll tell you why.

Authorized agents. Someone you authorize may submit a request for you with your signed permission. We may confirm the request with you directly.

Appeals. If we deny your request, reply with the subject line "Privacy Appeal." We'll decide your appeal within 45 days, and if we deny it, we'll tell you how to contact your state Attorney General.

No retaliation. We won't deny you service, charge you a different price, or treat you differently for using these rights. Where the law allows, we may decline, or charge a reasonable fee for, requests that are clearly unfounded, excessive, or repetitive.

15.State-specific notices

California. You have the rights in Section 14 under the California Consumer Privacy Act, including the right to know the specific pieces of personal information we hold about you. In the past 12 months, we sold and shared the categories marked in Section 7, to the categories of recipients listed there. We process opt-out preference signals such as Global Privacy Control and show on this page whether we've honored yours (Section 10). We don't use sensitive personal information in a way that gives rise to a right to limit its use, and we don't offer financial incentives for personal information. Shine the Light: once a year, you may ask for information about our disclosures of personal information to third parties for their direct marketing purposes (Cal. Civ. Code § 1798.83) by emailing [email protected] with the subject line "Shine the Light."

Nevada. You may opt out of the sale of covered information by emailing [email protected] with the subject line "Nevada Opt-Out."

Rhode Island. We don't sell personal information of Rhode Island residents. If that changes, we'll identify the third parties we sell to, as Rhode Island law requires, before any sale.

Oregon and Minnesota. You may ask for a list of the specific third parties to which we disclosed your personal information. Email [email protected] with the subject line "Third-Party List." We'll offer the same to Vermont residents when Vermont's law takes effect.

Other states with consumer privacy laws, including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Montana, Nebraska, New Hampshire, New Jersey, Tennessee, Texas, Utah, and Virginia, and Oklahoma beginning January 1, 2027: you have the rights in Section 14, including the right to appeal, and you may contact your state Attorney General if we deny your appeal.

Illinois. Illinois has no comprehensive consumer privacy law as of October 1, 2026, but you have every right in Section 14. We don't collect biometric information.

16.How long we keep information

We keep personal information only as long as we reasonably need it for the purposes in this policy:

• Requests, contact details, communications, call recordings, and consent records: while your request is active, then up to 5 years after our last interaction. Telemarketing and messaging laws require proof of consent, and claims can be brought years later.
• Opt-out and do-not-contact records: as long as we need them to keep honoring your choice.
• Bill photos: as long as needed to prepare for and complete an appointment you agreed to, and any project that follows.
• Website activity and advertising data: generally up to 2 years, depending on each tool's settings.
• Business applicant and customer records: for the relationship, plus the period the law requires for contract and tax records.

When we no longer need personal information, we delete or de-identify it.

17.Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including access controls, encrypted connections, and limits on who can see it. No method of transmission or storage is completely secure, and we can't guarantee absolute security. If a breach affects your personal information, we'll notify you and regulators as the law requires.

18.Children

The Website isn't intended for anyone under 18, and no one under 18 may submit a request. We don't knowingly collect personal information from anyone under 18, and we don't knowingly sell or share it. If we learn we have, we'll delete it.

19.Links, affiliates, and other companies

Our pages link to outside websites, including the government and utility sources we cite. Information you give those sites is governed by their policies, not this one. If we ever link to a company that pays us when you sign up through our link, we'll say so next to the link. How we share what you submit on our own forms is covered in Section 5.

20.Changes, and information collected under earlier versions

We may update this policy. Changes apply going forward only, from the effective date at the top of this page, and each version is dated and archived. For material changes, we'll post a notice on our home page before they take effect. We won't use personal information we already have in a materially different way without your affirmative consent.

21.Disputes, and the legal status of this policy

This policy is a notice, not a contract. It describes our practices and your choices. It doesn't create contractual rights or obligations for you, us, or anyone else beyond those the law provides, and it gives no rights to third parties.

Disputes. Your use of the Website, and any dispute about this policy or about how we collect, use, share, or sell personal information, are governed by this policy and our Terms, including the Terms' individual arbitration agreement, class-action waiver, limitation of liability, and governing law, and your right to opt out of arbitration (Terms, Section 13). If a court treats any part of this policy as a contract term anyway, those provisions of the Terms apply to it.

22.Contact us

Privacy questions, privacy requests, or to learn which partner received your request: The Day Company LLC. Email: [email protected]. Mail: The Day Company LLC, Attn: Privacy, 100 N Howard St Ste R, Spokane, WA 99201, United States. General questions: [email protected].

Accessible formats. If you have a disability and need this policy in another format, email [email protected] and we'll provide it. You can also print this page from your browser.

How to cite: The Day Company LLC, "Privacy Policy," effective October 1, 2026, https://theday.company/privacy.

Changelog · last updated October 1, 2026 · 3 updates

• October 1, 2026 — Rewritten to match how requests are handled today: each request goes to one partner, which is an installation partner, a request buyer, or a matching company; the consent box names The Day Company only; cookies, pixels, and session recording are disclosed in full, including on our surveys; Global Privacy Control is honored for every visitor; key terms, reading rules, and severability added; a notice-at-collection table, privacy rights for every U.S. resident, and state notices added; legal contact moved to [email protected]; information collected earlier stays under the earlier rules.
• July 24, 2026 — Rewritten: one-partner rule stated in full, no artificial or AI-generated voice on outbound calls, automated texts limited to appointment reminders, privacy choices extended to all users, plain-English summary added.
• July 12, 2026 — Prior comprehensive update.

Earlier versions are available on request.