- Who we are. The Day Company is an independent Illinois solar and battery information resource and lead-generation company. We are not an installer, and we're compensated by the installation partner we work with — exactly how is published here.
- Where your information goes. When you submit our eligibility check, your information goes only to our internal review team. We share it with exactly one installation partner — and only after you agree to an appointment. It is never blasted to lead lists, resold to data brokers, or auctioned to competing companies.
- How we contact you. By phone calls placed by real people, and by text. We never use AI-generated, artificial, or pre-recorded voice to call you — no robocalls, ever. After you book an appointment, automated reminder texts are sent, and we tell you to expect them.
- If you call us, you may reach our automated phone assistant. It identifies itself, and you can ask for a person at any time. Calls may be recorded — you'll hear a notice first.
- Your controls. Opt out of contact any time (reply STOP, email us, or say so on a call) — honored within 10 business days at most. Access, correct, delete, or opt out of the partner transfer in Section 9, whatever state you live in. We honor Global Privacy Control signals.
- Disputes are resolved by individual arbitration under our Terms of Service, which include a class-action waiver and an opt-out right.
This summary is provided for convenience and is qualified in its entirety by the numbered sections below, which are the complete and controlling statement of our practices.
1.Who we are and what this Policy covers
The Day Company LLC is a Washington limited liability company ("Company," "we," "us," or "our") operating theday.company (the "Website"), an independent Illinois solar and battery information resource and lead-generation service built for homeowners in ComEd and Ameren Illinois service territories. We have operated since March 2023.
We are not a solar installer. We do not sell, design, install, or finance solar or battery systems. We publish sourced rate and program information, and we run a free eligibility check. We are compensated by the installation partner we work with when a homeowner we refer moves forward — our business model is described in plain English on our About page.
This Policy describes the information we collect through the Website, our advertisements, our forms, and our email, SMS, and telephone communications; how we use and share it; and the choices you have. It does not cover what an installation partner does with information after a transfer described in Section 4 — that is governed by the partner's own privacy practices and applicable law. The Website is intended for users in the United States and is built for Illinois homeowners; Section 9 covers residents of other states. Your use of the Website is also governed by our Terms of Service; capitalized terms not defined here have the meanings given there.
2.What we collect
2.1 Information you provide
When you use our eligibility check, request information, or communicate with us, we collect what you give us: your name, property and mailing address, email address, telephone number, utility provider and usage information (for example, a ComEd or Ameren bill amount or copy you share), self-reported homeownership status, self-reported estimated credit range (we do not access your credit report or perform any credit inquiry), property type, roof and shading answers, photographs of your property if you choose to share them, the contents of your communications with us, and recordings and transcripts of calls as described in Section 7.
2.2 Information collected automatically
We automatically collect device and interaction data: IP address, browser and operating system, referring pages, pages viewed, time on page, and interactions such as clicks, scrolls, and form activity, using the cookies, pixels, and analytics tools described in Section 6. Two things worth knowing plainly: our eligibility check saves your answers step by step, so if you start it but don't finish, answers from the steps you completed may still reach our team; and while our analytics include session replay, information you type into form fields is masked in session-replay recordings.
2.3 What we don't want
Please do not submit Social Security numbers, bank account or routing numbers, government identification numbers, or biometric data through the Website. We do not collect precise device-based geolocation, and we do not create voiceprints or any biometric identifiers (Section 7.3).
3.How we use your information
We use the information we collect to: estimate your property's potential eligibility for solar programs, incentives, and utility offsets; prepare preliminary estimates; route your inquiry to our internal review team; contact you about your inquiry as described in Section 5; schedule, confirm, and send reminders for appointments you book; operate, secure, and improve the Website; perform quality assurance, compliance monitoring, and training, including reviewing communications and recordings; maintain suppression and do-not-contact lists so your opt-out choices are honored; measure and optimize our advertising as described in Section 6; keep records of consent and communications for compliance; and comply with law and enforce our agreements.
4.How we share your information — and how we don't
4.1 The one-partner rule
When you submit our eligibility check, your information goes only to our internal review team. We do not send it to any installation company unless and until you agree to an appointment. If you agree to an appointment, we transfer your information — such as your name, contact information, property address, utility details, and survey answers — to one installation partner selected for your home, so that partner can prepare for and conduct the review you asked for. We may include records evidencing your consent to be contacted, so the partner can demonstrate that contacting you is lawful.
The identity of the specific installation partner is provided to you before or at your appointment, and is available any time on request by emailing [email protected].
One more thing, in plain English: because our installation partner compensates us, some state privacy laws may define this single, consented transfer as a "sale" of personal information. We think you should know that — and it's why Section 9 gives you a clear opt-out whether or not any law in your state requires one.
4.2 What we never do
We do not sell or license your personal information to data brokers or lead-list resellers. We do not auction your inquiry to multiple competing companies. We do not send your information to a roster of solar companies. We do not sell your information for other companies' marketing.
4.3 B2B lead sales — not currently active
We do not currently sell leads to installer networks or third-party lead buyers. If we ever launch such a program, we will update this Policy before it begins — and it will not apply to information collected before the change without your affirmative opt-in consent (Section 15).
4.4 Service providers
We share information with vendors that perform services on our behalf — CRM and automation platforms, communications and calling providers, hosting, analytics, and consent-verification services — under instructions to use it only to provide services to us.
4.5 Advertising platforms
We share limited information — such as hashed email addresses, hashed phone numbers, and Website interaction data collected through pixels — with advertising platforms (including Meta) to deliver, measure, and optimize our own advertising, including retargeting. Depending on your state, this may be considered "sharing" for targeted advertising under applicable law; you can opt out as described in Sections 6 and 9.
4.6 Legal and safety
We may disclose information to comply with a court order, law, or legal process, including government or regulatory requests, and to enforce our agreements or protect the rights, property, or safety of the Company, our users, or others.
4.7 Business transfers
If the Company or its assets are acquired, merged, restructured, or financed, information may be disclosed or transferred to the buyer or successor — who must honor the commitments of this Policy for information collected under it, or obtain your consent to any material change.
4.8 Aggregated and de-identified data
We may use and disclose aggregated or de-identified information that does not identify you. Where we maintain de-identified data, we keep it de-identified, publicly commit not to attempt to re-identify it, and contractually require any recipients to do the same, except as permitted by law to test our de-identification.
5.Calls and texts
5.1 Your consent
Our eligibility check includes an unchecked consent box. When you check it and submit, you sign electronically and give your prior express written consent for The Day Company LLC and — if you book an appointment — the one installation partner selected for your home, to contact you at the telephone number and email address you provided about your inquiry: by live telephone call and by text message, including texts sent with automated technology. This consent applies even if your number is on a federal, state, or internal Do-Not-Call registry. Consent is not a condition of any purchase, and you can revoke it at any time as described in Section 8.
5.2 How we actually contact you
Every outbound call from The Day Company is placed by a person. We do not use artificial, pre-recorded, or AI-generated voice on outbound calls — no robocalls, no AI voice calls, no ringless voicemail drops. Our outbound calls identify us as The Day Company.
Text messages before you book an appointment are written and sent by our team. After you verbally confirm an appointment, automated appointment-reminder texts are sent — we tell you on that call to expect them, and you can stop them at any time by replying STOP.
6.Cookies, pixels, and session analytics
We and our providers use cookies, web beacons, advertising pixels (including the Meta Pixel), and analytics tools (including PostHog, which includes session replay) that record how you interact with the Website — pages viewed, clicks, scrolls, and form interactions. Information you type into form fields is masked in session-replay recordings. We use these tools to operate the Website, measure and improve performance, detect fraud, and deliver and measure our advertising, including retargeting. By continuing to use the Website, you expressly consent to, and direct, this collection and analysis by us and our providers.
You can limit tracking through your browser's cookie controls, your device's advertising settings, and the ad-preference tools offered by platforms such as Meta.
Global Privacy Control. We treat a Global Privacy Control (GPC) signal from your browser as a valid request to opt out of the sale of personal information and of the sharing or use of personal information for targeted advertising, for that browser. Where we can reasonably associate the signal with your record, we apply the opt-out to your record as well. You can also opt out through the Do Not Sell or Share My Personal Information page. The Website does not respond to legacy "Do Not Track" signals.
7.Call recording and our automated phone assistant
7.1 Recording
Calls between you and the Company may be monitored and recorded for quality assurance, compliance, training, and record-keeping. You will hear a notice at the start of any call that may be recorded, and your continued participation after that notice is your consent to the monitoring and recording.
7.2 Our automated phone assistant
If you call us, you may reach our automated virtual assistant. It identifies itself as automated at the start of the call, and you can ask to speak with a person at any time. We use this assistant only to answer calls you place to us — we never use it, or any automated voice, to call you (Section 5.2).
7.3 No voiceprints
We do not use call recordings to create voiceprints or other biometric identifiers, we do not use recordings to identify individuals by voice, and speaker-identification features are disabled in our systems.
8.Opting out of communications
Text messages: reply STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to any message, or reply HELP for help. Email: use the unsubscribe link in any email. Phone: tell the representative — or state during any call — that you want to be placed on our internal Do-Not-Call list, or email [email protected]. You may also revoke consent by any other reasonable means that clearly expresses your request. We work to honor revocations immediately, and never later than ten (10) business days after receipt.
After you opt out of texts, we may send one message confirming your opt-out and, if you consented to more than one category of messages, asking you to clarify the scope of your request; that message will contain no marketing. If you don't respond to a clarification request, we treat your revocation as applying to all categories of calls and messages. Opting out of marketing does not prevent non-marketing messages permitted by law, such as direct responses to a question you asked.
9.Your privacy choices and rights
These choices are available to everyone who uses this Website, whatever state you live in — including where no law requires us to offer them. You may: (a) confirm whether we hold personal information about you and request a copy in a portable format; (b) correct inaccurate personal information; (c) delete personal information we hold about you; (d) opt out of the transfer of your information to an installation partner described in Section 4.1 (a "sale" under some state definitions); and (e) opt out of the sharing or use of your information for targeted advertising.
How to exercise them: email [email protected] with the subject line "Privacy Request," write to us at the address in Section 17, use the Do Not Sell or Share My Personal Information page, or — for the opt-outs — send a Global Privacy Control signal (Section 6). Include your name, telephone number, email address, and the nature of your request. We verify requests against the information in your record, aim to respond within 45 days, and will never treat you differently for exercising your rights. Authorized agents may submit requests with proof of authorization. Where the law permits, we may decline, or charge a reasonable fee for, requests that are manifestly unfounded, excessive, or repetitive. If we decline your request, you may appeal by replying with the subject line "Privacy Appeal"; if we deny the appeal, you may contact your state Attorney General.
Illinois residents: this service is built for Illinois. If Illinois adopts a comprehensive consumer privacy law, we will comply and update this Policy before it takes effect. Nevada residents: you may direct us not to sell covered information under Nevada law by emailing us with the subject line "Nevada Opt-Out." Residents of other states: rights available under your state's privacy law may be exercised through the same channels above.
10.Text message opt-in data
Text messaging originator opt-in data and consent — meaning your opt-in to receive text messages from The Day Company LLC and the associated consent records for our messaging program — will not be shared with or sold to third parties or affiliates for their own marketing or promotional purposes. This restriction applies to your SMS opt-in status and our messaging-program consent records. It does not prevent the transfer of your contact information to an installation partner as described in Section 4.1, and, solely for compliance-verification purposes, we may provide that partner with evidence of the consent you provided. Any partner that sends its own text messages is responsible for obtaining any opt-in required by law and applicable carrier rules.
11.How long we keep information
We keep personal information only as long as reasonably necessary for the purposes in this Policy — servicing your inquiry, operating our business, and meeting our legal obligations. Records of consent, communications, and call recordings are retained for at least five (5) years, as required to demonstrate compliance with telemarketing, messaging, and consumer-protection laws. When information is no longer needed, we delete it or de-identify it; de-identified and aggregated data may be retained as described in Section 4.8.
12.Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from accidental loss and unauthorized access, use, alteration, and disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security; any transmission of personal information is at your own risk.
13.Children
The Website is not intended for anyone under 18, and no one under 18 may submit information through it. We do not knowingly collect personal information from children under 18; if we learn that we have, we will delete it.
14.Third-party websites and links
The Website links to third-party sites — including the public sources we cite, such as government and utility pages. If you follow a link, information you provide on that site is governed by that site's own privacy policy, not this one, and we are not responsible for third-party practices. This section covers outbound links only; how we share information you submit on our own forms is described in Section 4.
15.Changes to this Policy
We may update this Policy from time to time. Changes apply prospectively only, from the effective date posted above. If we make material changes, we will post a notice on the Website home page and update the dates at the top of this page. We will never use information we already collected from you in a materially different way without your affirmative opt-in consent. For example: our B2B lead-sales program (Section 4.3) is inactive; if we ever activate it, we will update this Policy first, and information collected before that change will not be included without your opt-in. Your continued use of the Website after prospective changes are posted constitutes acceptance of those prospective changes only.
16.Disputes
Any dispute, claim, or controversy arising out of or relating to this Policy or our collection, use, sharing, or transfer of your information is governed by the Dispute Resolution provisions of our Terms of Service — including the agreement to resolve disputes by individual binding arbitration, the class-action waiver, and the arbitration opt-out right described there.
17.Contact us
Questions about this Policy, privacy requests, or a request to know which installation partner received your information: The Day Company LLC — Email: [email protected] — Mailing address: 100 N Howard St Ste R, Spokane, WA 99201, United States.
Changelog: July 24, 2026 — Policy rewritten: one-partner transfer rule stated in full; commitment that no outbound calls use artificial, pre-recorded, or AI-generated voice; automated texts limited to appointment reminders; privacy choices extended to all users regardless of state; plain-English summary added; B2B section marked inactive with an opt-in re-consent commitment. · July 12, 2026 — prior comprehensive update. · Earlier versions on request.